In today’s society, email marketing is often seen as a strategy that has been outpaced by the growth of social media. But if you look closely at email marketing and how it can be used to increase your reach, you will see that it is still an effective marketing tactic. In this blog post, we are going to take a look at 7 reasons why email marketing can be more powerful than social media when it comes to reaching your target audience. So, without further ado, let’s get started comapring Email Marketing vs Social Media Marketing!
#01: Email Marketing has a Higher Reach than Social Media
One of the biggest advantages that email marketing vs social media is its reach. Email marketing reaches an audience that is twice as large as the number of people who are reached by social media, making it a more powerful way to connect with your target market. So, if you want to make sure that your message is seen by as many people as possible, email marketing is the strategy for you!
#02: Email Lists are Targeted while Social Media Followers are not
When you build an email list, you are able to target people who have specifically chosen to receive your messages. This means that you are reaching out to people who are interested in what you have to say, which increases your chances of getting a response from them. In contrast, social media followers are not targeted and can be anyone who is interested in your company or product. This makes email marketing a more effective way to connect with potential customers.
#03: Email Subscribers are more Engaged than Social Media Followers
Another reason that email marketing is more powerful than social media is because email subscribers are more engaged with the content that you send them. Studies have shown that email subscribers are more likely to click on links and open emails than social media followers. This means that if you want people to take action after seeing your message, email marketing is the better option over social media.
#04: Email Subscribers give Businesses more Revenue than Social Media followers
Another reason email marketing is a very powerful strategy when compared to other types of digital marketing, such as social media, is that email subscribers actually spend more money on products and services. When you compare email marketers to those who use social-media tactics like Facebook ads or Twitter promotions, email subscribers tend to make purchases at higher rates which makes it an incredibly valuable tactic for your business.
#05: Email Lists are Easy to Track while Following the Analytics Tools provided by Social Media takes Effort
One thing that separates email from most forms of digital advertising is how easily measurable it can be through strategic metrics. With this type of information you will be able to see exactly what works best for email marketing and make continual improvements. However, measuring the success of social media campaigns is not always easy because the analytics tools that are provided by different platforms vary in their accuracy and depth. Because email marketing can be more easily measured, it makes it a more powerful tool for your business.
#06: Email Content can be Reused while Social Media Posts cannot
When you send an email to your subscribers, you have the ability to reuse that same content multiple times without annoying them or making them feel like they are being spammed. In contrast, if you post something on social media, that message will only be seen by people who follow your account at that specific time. This means that if you want to communicate with your target audience more than once, email is the better option.
#07: Email Marketing allows for more Personalization than Social Media
When you send an email to your subscribers, you have the ability to personalize that message with their name and other information that is relevant to them. In contrast, when you post something on social media, that message will be seen by anyone who follows your account, regardless of whether or not they are interested in what you have to say. This makes email marketing a more powerful way to connect with potential customers.
Conclusion
So, there you have it – seven reasons why email marketing is a more powerful strategy vs social media! When it comes down to it, email still reigns supreme as one of the most effective ways to connect with potential customers and increase your revenue. If you are not currently using email marketing in your digital marketing strategy, now is the time to start!
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