Email marketing campaign has become an integral part of digital marketing campaigns for many businesses. Over time, online marketers have come up with various email strategies to help boost the performance of their campaigns. From lead nurturing to building segmented lists to creating compelling content – there are a number of things that can be done right to improve your chances of success. On the flip side, however, there are certain blunders that can hurt email campaign performance and lead to business failure. Statistics show that nearly half (44%) of all emails sent never reach the inbox. The following mistakes should be avoided at all costs if you want your campaign to achieve consistent positive results.
Email Marketing Campaign Mistakes
1. Invading User’s Privacy
Before sending buyer/prospect information over e-mail, be sure to have their express consent. Unsolicited emails or those sent in violation of anti-spamming laws are often greeted with hostility and can lead to decreased open rates and unsubscribes. Don’t Invade the customer by sending often emails.
2. Failing to Target
One of the great advantages of email marketing is that it allows you to target a specific audience based on interests, demographics, past behavior, etc. If you fail to do this, your email will likely be seen as irrelevant by recipients and quickly deleted or ignored.
3. Weak Subject Lines
The subject line of your email is the first thing recipients see and is therefore critical in determining whether they will open it or not. Make sure your subject lines are catchy, relevant and enticing in order to increase open rates.
4. Not Personalizing
Emails that lack personalization will fail to create a connection with recipients and as such, they will not be read. It is important for emails to include information specific to the target market of each recipient.
5. Failing to Include a Call-to-Action
A call-to-action is crucial in guiding buyers through your email and helping them easily take the desired action you seek (e.g., click on a link, visit a website, etc.). Because there are also some prospects who choose NOT to do business with you, it’s important for marketers not to solicit too much or become pushy – otherwise you’ll end up losing customers rather than gaining new ones.
6. Sending Emails at the Wrong Time
Timing is everything when it comes to email marketing. If you send emails at the wrong time, they’re likely to be ignored or deleted. Experiment with different send times until you find the one that delivers the best results for your specific audience.
Data Source: technologyadvice
By avoiding these common mistakes, you can vastly improve your chances of success with email marketing. Keep in mind, however, that even the best strategies can fail if not executed properly so always test and measure your campaigns to ensure that they are achieving desired results.
Now that we know what NOT to do when sending out an email marketing campaign, let’s take a look at some tips for making sure our email marketing efforts are successful:
- Make sure your emails are personalized and relevant to each individual recipient.
- Use a catchy subject line that will intrigue recipients and make them want to open the email.
- Experiment with different send times until you find the one that delivers the best results for your specific audience.
- Always test and measure your campaigns to ensure that they are achieving desired results.
By following these simple tips, you can help improve the effectiveness of your email marketing campaigns and see better results from your efforts. Thanks for reading!