Email marketing strategy is one of the most important ways to communicate directly with your potential customers. This strategy can be used for many purposes, including lead generation and communicating company news. Competent email marketers use their campaigns to increase sales by increasing traffic on their sites or boosting conversions.
1.Establish your Email Marketing Goals
Before you begin email marketing, it’s important to establish your goals. If you’re looking to drive traffic to your site, then that should be the focus of your campaign. If you’re after conversions, make sure those types of messages, like last call reminders and discounts on purchases, are included in the emails as well as any other lead magnets you’ve created to increase conversions.
2.Create an Email Marketing Plan
A firm understanding of your goals is necessary for creating a sound email marketing plan. Decide on the messages you want to include, or if it would be beneficial to send offers to all subscribers at once or gradually over time. Also determine the best time of day and days of the week to send your emails so you can monitor which days and hours generate the most conversions or traffic.
3.Devise an Email Marketing Strategy
The next step is determining how often you want to send emails. Most marketers recommend no more than once a day, but you could be more frequent if it fits into your marketing message or schedule. Also design an email series to help the reader follow along the story line you plan to tell over time. This can be beneficial in keeping subscribers interested and engaged while also demonstrating your knowledge of their needs and wants over time.
4.Create Compelling Content for your Emails
Once you’ve determined when, where, how often and with what purpose you’ll be emailing your subscribers, it’s time to start creating content. The most important part of email marketing is the content within the email. Without good content, you won’t keep people reading or engaged.
When creating email content, make sure to:
Include a Strong Subject Line
The subject line is what will get the email opened, so be sure to include one that is enticing for the reader.
Demonstrate your Expertise
Again, you want to prove your knowledge of what they need and make them feel like they can trust you with their problems. This will help lead to conversions down the road.
5.Collect Email Addresses & Set-up Newsletter Sign-up Forms
Before you begin sending emails, you’ll need to collect the email addresses of your subscribers. There are a number of ways to do this, including using a sign-up form on your site or an embed code for those who want to add it directly onto their pages. Make sure the process is as easy as possible and that no one is blocked from signing up.
6.Send the First Email in your Campaign
Once you’ve built your list, begin by sending an email telling subscribers about the upcoming series of emails and what they should expect to receive over time. This can help build anticipation for future messages while also reassuring subscribers that there is something in it for them if they continue to open and read your emails.
Now that you know how to start email marketing, it’s important to make sure you’re doing it correctly. Use the tips in this article to help get started on the right foot and begin seeing results from your campaigns.
Conclusion
Email marketing strategy is a great way to keep people up-to-date on your business without having to worry about maintaining an evergreen website. You can also use email as a lead generation tool and build relationships with potential customers by sending them information they might want or need, such as downloads of freebies, discounts and coupons. Here are some best practices for email campaigns that will help you make the most of this powerful digital marketing channel:
– Include content in every single one of your emails so it doesn’t look like spam;
– Offer something valuable upfront before asking for anything from subscribers
this strategy works especially well when targeting B2B leads; personalize subject lines based on recipient name or geographic location; provide compelling visuals alongside. I suggest you GatResponse.com one of best email marketing tools.
