GetResponse Evaluation 2021: Features, Prices, Benefits and disadvantages

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GetResponse Evaluation 2021

Producing landing pages, gathering e-mail addresses, sending email newsletters, and structure sales funnels is hard work. Not any more.

You can do all of this and a LOT more with GetResponse.

GetResponse is an all-in-one service to run your organization online — you can even sell physical products with it.

If you wish to know whether GetResponse does the job, you’ve concerned the best place. In this GetResponse review, we’ll take a closer look at the highlights and all the advantages and disadvantages.

Let’s dive right in.


What is GetResponse?

GetResponse initially has been an e-mail marketing tool — the company was founded in 1998 and now has more than 350.000 users.

Unlike other email marketing service providers who have been in business for over twenty years, GetResponse continuously improved its item and included brand-new features to it.

Today, GetResponse is a lot more than an e-mail marketing tool. You can use ecommerce features, webinar hosting, landing pages, sales funnels, and a lot more.

In fact, you can manage your entire online business with GetRespone.

Note: You can’t construct an entire website or run a blog with GetResponse.


Just How Much is GetResponse?

GetResponse’s prices primarily depends on 2 things:

The size of your e-mail list

The plan you’re in

You can likewise choose in between three billing periods: Monthly, 12months and 24 months.

With the 12-month plans, you can conserve 18%. With the 24-month plans, you can save 30% — that’s a lot! You have 30 days free trial, no credit card required.

That being stated, GetResponse comes with 4 various plans:

The Standard Plan includes all the elementary features of an email marketing tool. Furthermore, you can produce unlimited landing pages and lead funnels, one sales funnel and offer e-products.

Here’s an introduction of the Basic Strategy functions:

  • Email marketing
  • Autoresponders
  • Unlimited landing pages
  • Unlimited automation templates
  • Sales funnels (1 funnel)
  • Unlimited lead funnels
  • Facebook & Google Ads

These features are offered within all GetResponse plans. If you’re choosing the Plus Plan, you’ll have more features at hand:

  • Everything in BASIC and more:
  • Automation builder (5 workflows)
  • Webinars (max 100 attendees)
  • Contact scoring & tagging
  • Sales funnels (5 funnels)
  • Work together (3 users)
  • Webinar funnels (5 funnels)

The main distinction between the Plus Strategy and the Professional Strategy is that you have no limitations, can use web push messages, and can work with as much as 5 people.

Here are all the advantages of the Professional Plan:.

  • Everything in PLUS and more:
  • Unlimited automation builder
  • Web push notifications
  • Paid webinars
  • Webinars (max 300 attendees)
  • Unlimited sales funnels
  • Unlimited webinar funnels
  • Work together (5 users)
  • On-demand webinars

Additionally, there’s the Max Plan with custom-made pricing. This plan is for big companies and features a couple of extra features and seeking advice from services.

I highly advise checking out all GetResponse plans here.



GetResponse Main Features

GetResponse is an all-in-one marketing tool that comes with a lot of functions to help you grow your service.

Here’s an overview of the most essential performances that make the difference in between GetResponse and conventional e-mail marketing tools:

Autoresponder: You can quickly set up email sequences based upon subscription time, set up hold-ups, or precise sending hours.

Marketing Automation: With this feature, you can automate your whole consumer journey and send out emails based upon intricate triggers.

Landing Pages: Quickly develop landing pages to create leads or to sell products.

Conversion Funnels: Produce a whole lead or sales funnel.

Webinars: Host webinars with approximately 500 participants.

Signup forms: Embed forms on your website or develop popups to turn visitors into subscribers.

Paid Ads: Retarget your subscribers and landing page visitors on Facebook. Develop your list with paid ads, create brand-new leads with lookalike audiences, and more.

Ecommerce: You can develop a product library and sell all types of products — physical items, online courses and training, ebooks and downloads, services, or webinars and consultations.

User Accounts: As you increase the rates ladder, you can utilize more user seats.

Split Testing: Test various versions of landing pages and e-mails to maximize your ROI.

Analytics: Basic analytics features. You can likewise incorporate Google Analytics, Google Tag Supervisor, Google Ads & Facebook Ads.


GetResponse In-Depth Evaluation


An autoresponder is an email sequence that is immediately sent out to your customers.

For example, a new subscriber could get a welcome e-mail after registering for your newsletter. One week later on, you could send another e-mail promoting one of your items. Two weeks later on, you could send out an email promoting an occasion.

And so on …

With Autoresponder, you can set off e-mails based upon time and action. If you want to send out time-based e-mails, you’ll have to establish an exact time or a hold-up. Action-based emails can be triggered by:

  • Email opens
  • Link clicks
  • Subscriptions to other lists
  • Changes in contact preferences
  • Purchases
  • Birthdays
  • Changes in user data

Autoresponders are pretty fundamental when it pertains to email marketing. GetResponse provides another tool that works likewise however is a lot more powerful: Marketing Automation.


Marketing Automation

Marketing Automation goes far beyond a normal autoresponder. This feature is offered with the Plus Strategy or higher.

You can set off e-mails based upon a wide variety of user actions. For example, you can send an e-mail if a user downloads a pdf file or abandoned the cart.

The marketing automation tool works with a flowchart where you can develop your automation and advise GetResponse precisely what to do when a user acts in a particular method.

To get a better idea of how it works, take a look at GetResponse’s video about the marketing automation feature:

Landing Pages

The average conversion rate of a landing page is 9,7% (Unbounce). If you use landing pages for your marketing, you’ll see an enormous boost in leads and sales.

You can develop mobile-friendly pages and test various versions versus each other.

Considering that a normal landing page contractor like Unbounce or Instapage costs $80/mo or $199/mo, you can conserve A LOT of cash if you utilize GetResponse.

Nevertheless, note that GetResponse’s landing page developer isn’t such a detailed software application as Unbounce or Instapage. The style functionalities are minimal and the user interface is a bit old-fashioned.

You can incorporate a Facebook Pixel, Google Advertisements, Google Analytics, or Google Tag Supervisor. However, GetResponse isn’t GDPR certified considering that you can’t display a proper cookie consent banner on your landing pages, revealing your visitors that you utilize cookies.

This means that numerous GetResponse users (specifically EU users) wind up breaking the law utilizing GetResponse as a landing page contractor. This is an issue that GetResponse should attend to instantly.

Conversion Funnels

This feature makes the distinction in between GetResponse and other e-mail marketing providers.

You can not just develop landing pages — you can produce an entire lead or sales funnel.

This function turns GetResponse from a normal email marketing tool into an all-in-one service to run your organization online.

Two types of tunnels you can build: 1) Lead Funnels, 2) Sales Funnels.


What is a Lead Funnel?

A lead funnel is a funnel to gather leads. If you just wish to collect email addresses, your funnel must include a capture page and a thank you page. The squeeze page is the page where you request the e-mail address: 1) Squeeze page, 2) Thank you page.

If you wish to catch more lead information, you need to set up a reverse squeeze page to reveal visitors the worth of your item. Then, redirect them to a capture page where you collect the email address (you can retarget them if they separate here) and finally send them to an application page where they can enter more data. The whole funnel ends with a thank you page.

  1. Reverse Capture Page.
  2. Squeeze Page.
  3. Application Page.
  4. Thank you Page.

Obviously, the primary purpose of collecting leads is to retarget them later on.


What is a Sales Funnel?

Sales Funnels offer your item. The fundamental Sales Funnel typically consists of four pages, however it can be basically.

The most common method is to promote the worth of your item and then send out visitors to the sales page. After the checkout, you send them to the first upsell (you can also use a 2nd upsell).

  1. Squeeze Page
  2. Sales Page
  3. Checkout
  4. First Upsell
  5. 2nd Upsell

You can construct funnels with all plans. Nevertheless, note that you can just construct one funnel with the Standard Plan and can’t make use of deserted cart emails.




It’s extremely beneficial to have your e-mail subscribers and webinar software in one location. Additionally, you can conserve a lot of money when utilizing GetResponse as webinar software application. Other webinar programs normally start at $50 per month.

With the Plus Plan, you can host webinars with as much as 100 participants. With the Expert Plan, you can host webinars with up to 300 attendees. And with the Business Plan, you can host webinars with up to 500 guests.

You can likewise utilize the webinar function with the Standard Plan, but you need to purchase an upgrade. Nevertheless, if you’re residing in North America, you can’t use this upgrade — you need to upgrade the whole plan.

Just like whatever, GetResponse’s webinar feature has its advantages and disadvantages:


· Participants don’t require to install software

· Share the stage with 2 other speakers

· You can tape webinars

· Screensharing

· Video-sharing

· Download PPT

· Online storage for recorded webinars


· 500 attendee limitation with the Enterprise Strategy is the absolute maximum.

· Restricted recording storage: 3 hours file storage with the Plus Plan, 6 hours with the Professional Strategy, and 10 hours with the Business Strategy.

Although the maximum number of attendees is 500 and the maximum storage area for tape-recorded webinars is 10h, GetResponse promotes approximately 1000 guests and as much as 20h storage area.

You can ask the GetResponse team about any issue they will clarify quickly.


Sign-up Forms

Your e-mail marketing will not work if you do not have subscribers. It doesn’t matter if you send out remarkable e-

mails if no one reads them.

With GetResponse, you can create sign-up types, embed these forms on your site, and collect e-mail addresses.

You can likewise …

· produce popups — e. g. you can set off exit-intent popups when a visitor wishes to leave your website.

· established bars — e. g. you can promote an unique discount.

The main downside of GetResponse’s types is that you can not control whether forms are shown just on desktop devices or on both — desktop and mobile devices. You can’t turn off pop-ups for certain pages either — this is just possible if you erase the JavaScript code from the page.

A workaround is to incorporate a thrid-party-tool like GetSiteControl or Sleeknote which comes with additional costs.



Like most email marketing tools, GetResponse supplies you with basic stats. You can see the open rate, click-through rate, unsubscribes, and so on. Additionally, they supply some extra statistics worth discussing: One-click segmentation: You can sector all customers who did not open your email with one click and send them follow-up e-mails.

Time Analysis: Find out at which time your subscribers show the most engagement to time your future e-mails better.

Email ROI: Discover just how much sales your e-mail campaigns drive.

User-Information: In-depth info about each customer in your list — e.g. you can see when they registered and which e-mails they’ve opened in the past.

Newsletter efficiency comparison: Compare the performance of various email campaigns side by side.


Split testing

Split testing is when you check different versions of an e-mail against each other.

With GetResponse’s split screening feature, you can evaluate different variations of your e-mail on a certain number of your subscribers and then instantly send the very best carrying out one to the majority.

Typically, you had the ability to evaluate as much as 5 variants. Nevertheless, GetResponse decreased the performance of its split testing feature — you can still evaluate approximately 5 variants, however you can just alter the subject lines.

So in fact, you can just evaluate various subject lines against each other

Although the subject line is the most fundamental part of an e-mail, the previous functionality was far more comprehensive.


Web Font styles

GetResponse lets you utilize a wide selection of Google Web typefaces within your email newsletters. This is especially important to keep your newsletter consistent with your brand name style and maintain brand worth.

It’s important to notice that LOTS OF e-mail marketing tools do not supply a wide variety of Web font styles. These e-mail marketing tools don’t allow you to create brand-consistent e-mails and the style abilities are rather minimal.


GetResponse offers over 140 combinations.

For instance, you can integrate GetResponse with ecommerce platforms like Shopify or payment services like Square.

Lots of integrations require Zapier (thrid-party-tool).

GetResponse also supplies Google integrations. You can import a Gmail contact list, include Google Analytics tags to your e-mail campaigns, and connect your landing pages with Google Advertisements.


Data Division

This performance needs to refer course for e-mail marketing tools, however it’s NOT.

For instance, Mailchimp only uses this functionality with the Premium Strategy, which is HIGHLY costly — the plan starts at $299 per month.

Precise information segmentation is, for that reason, among GetResponse’s big advantages — since you need it if you desire your email marketing to be effective.

To explain what’s data segmentation, let’s presume you have a subscriber list with 4 various segments: A, B, C, and D.

With GetResponse, you can send out emails to ONE segment, to all sectors, or exclude a specific segment. You can likewise do the exact same with whole customer lists.

In a nutshell, you have a great deal of versatility that you — regrettably — don’t have with other e-mail marketing services.



Of course, deliverability is one of the most essential things when it concerns email marketing.

Deliverability explains the portion of e-mails you send that reach the subscriber’s inbox.

Emailtooltester made a test in January 2019 and discovered that GetResponse has a deliverability rate of 80,8% — which is … all right.

They also tested other industry-leading email software application and compared them to GetResponse. You should check out all the outcomes here.



General Data Protection Regulations made e-mail marketing more made complex over the ins 2015. There’re now strict guidelines you’ve to follow to be certified.

GetResponse shows you what you require to take note of in order to stay GDPR certified in your nation — you can also utilize the double opt-in process.

Nevertheless, it’s not possible to show visitors a cookie authorization banner on your landing pages and GetResponse does not have a two-factor-authentification.

These two things need to be dealt with in the future to make GetResponse completely GDPR certified and likewise more attractive for EU users.



GetResponse has stayed in business for over twenty years and is among the best email marketing tools out there.

Compared to rivals, they established their software with time and now GetResponse is an all-in-one solution to run your organization online.

The email marketing functionality is remarkable and offers more features than most of its rivals.

There could be improvements to the interface, particularly when it concerns the landing page builder.

However overall, GetResponse is a top option to think about.

Grow your business, online: TRY GETRESPONSE For Free

Read also How email marketing helps small businesses.

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