
There are many types of email marketing that you can send out to your customers, but some are more important than others. In this blog post, we will discuss 9 types of emails that you need to be sending to make the most money off of your business.
Types of Email Marketing
1. Welcome Emails
When a customer signs up for your mailing list, the first thing you should do is send them a welcome email. This email should introduce them to your company and tell them what to expect from your emails.
Including a freebie or discount in this email is also a great way to entice customers and get them interested in your products.
Make sure that the design of your welcome email is attractive and easy to read, or else it may be quickly deleted by recipients.
2. FAQ Emails
Customers often have questions about your products or services, and they need answers fast. That’s where FAQ emails come in handy. These emails can common questions that customers have about your company and products, and direct them to your FAQ page on your website. This way you are able to keep customers educated about the product without overwhelming them with information or wasting time answering their questions individually.
FAQ emails can help build trust between yourself and potential clients by showing that you have all of the answers they need in one place.
Instead of putting out fires all day long, let these emails do some of the work for you!
3. Product Updates
Customers want to be kept up-to-date on the latest products and services that you offer, so send them product updates emails.
This email can include information about new products, changes to your existing products, or even just a simple list of what’s new.
Including images or videos in this email is a great way to show customers what they can expect, and it also helps to keep them engaged.
Make sure that the design of your product update email is modern and easy to read, or else it may not be very effective.
4. Sales Emails
One of the most important types of email marketing is the sales email. This email should include a list of products or services that you are currently selling, and it should be sent to customers who have shown an interest in those products.
Including images or videos in this email is a great way to show customers what they can expect, and it also helps to keep them engaged.
Make sure that the design of your sales email is modern and easy to read, or else it may not be very effective.
5. Password Recovery
If someone forgets their password, you need to be able to help them recover it as quickly as possible. That’s why password recovery emails are so important.
In these emails, you should include a link that will take them to the password recovery page on your website so they can reset their password and gain access to their account once again. This way everyone stays happy!
6. Event Invitations
If you have an upcoming event or webinar that customers may be interested in attending, send out an email invitation for it.
Customers like hearing about events early enough to know if they want to attend or not, but not too far ahead of time where they forget about it completely.
These types of emails are incredibly helpful in building relationships with current customers while also helping attract new ones who might benefit from the information included in the invite email/event.
7. Contest Invitations
Running a contest is a great way to increase engagement with your customers, and it can also help attract new ones. That’s why contest invitation emails are so important.
In these emails, you should include all of the information someone would need in order to enter the contest. This includes the prize(s), the deadline, and how they can enter.
Make sure that the design of your contest invitation email is attractive and easy to read, or else people may not be interested in entering.
8. Customer Retention Emails
It’s no secret that it costs more to acquire a new customer than it does to retain an existing one. That’s why customer retention emails are so important!
These types of email marketing campaigns provide lots of helpful content; it makes customer feel like he/she is more in the know and less likely to unsubscribe.
9. New Blog Post Announcements
If you have an active blogging schedule, sometimes there may be weeks where new blog posts will fall on days when you don’t have time for them yourself. That’s why these types of emails are great! You can send out your latest post announcements to your subscribers when you’re unable to do so yourself.
This is a great way to keep people engaged and in-the-know, while also giving them the opportunity to give feedback on what they think about it before sending out any social media posts/messages themselves.
There are other types of email marketing that may overlap with the above list, can be used according to your need or business as:
Daily Emails
The objective of a daily email is to keep in touch with your customers over a longer period of time, and also helps you establish a long-term relationship. If done properly, they can be very effective in building your brand’s image and increasing sales. It will give them a “reason to believe” that you are a business they can trust. Some email marketing campaigns run daily email newsletters with offers on products and services.
Discounts emails
The purpose of a promotions email is to provide your customers with things that save them money or give them more value for their money. You can also use this email as a marketing tool to attract new customers. You can set this email up to automatically send out when someone has been a customer for a certain amount of time, or when they purchase a specific item from you.
Holiday Emails
You should always remember your customers during the holidays by sending them email newsletters with sale items and discounts that are only valid during the holidays.
These types of emails are incredibly helpful in building relationships with current customers while also helping attract new ones who might benefit from the information included in the blog post announcement email itself.
Conclusion
Email marketing is an extremely powerful tool to use in your digital strategy. If you’ve only been sending one type of email, it might be time to rethink your approach and explore the many other types that can help you reach more customers with less effort. We hope this list has helped get you thinking about how best to utilize these different categories so next time someone asks what kind of emails should I send, we have a good answer for them! Which category do you think would work well for your business?