Email Marketing Best Practices: 11 Steps for a Successful Campaign

Email Marketing Best Practices
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Email marketing is a powerful tool for building relationships and driving sales. Whether you email your email list, segmented lists, or both, email marketing has been shown to have the highest conversion rates of all digital channels. In this blog post we will discuss 11 email marketing best practices that can help you build your email marketing strategy from start to finish by generating more clicks and conversions.


Email Marketing Best Practices

1. Get Personal

Personalize your email messages. People love to feel special, and personalizing your email messages is a great way to make them feel appreciated. Add the recipient’s first name in the subject line and in the email message itself. You can also reference past purchases or interactions that you have had with them.


2. Connect the Subject Line to the Email Message

Connect the subject line to the email message. The subject line is the first thing that people see when they receive your email, so it’s important to make sure that it grabs their attention and makes them want to open the email. Make sure that the subject line is relevant to the email message, and try to use keywords that will interest your recipients.


3. Time it Right

Time your email campaigns right. In order to get the most out of email marketing, you will need to make sure that you are sending emails at the best time for your audience. Make use of email analytics tools such as GetResponse or  MailerLite in order to see when a majority of people open and click through their email messages.


4. Keep it Short and Sweet

Keep email messages short and sweet. If your email is too long, people are likely to feel overwhelmed by the amount of information that they have to digest. Keep email campaigns as concise as possible in order to increase engagement rates.


5. Try a/b Testing

Try two tests A and B -at least- for different subject lines or email copy in order to see which variation works best. in order to fine-tune an email marketing strategy A/B testing in its most basic form: Use one subject line for the first half of your recipient list and a another subject line for the second half. Then look at which ones have the highest open rates. Alternatively, experiment with different initial lines, calls to action, and even different styles of capitalization to see how readers react.


6. Measure, Tweak, and Repeat

The only way to know whether or not your email marketing campaigns are successful is to measure the results and make changes accordingly. Use email analytics tools to track opens, clicks, and conversions. Then make small changes to your email campaigns in order to see if you can improve the results.


7. Make Sharing Easy

Make it easy for people to share your email messages with their friends and followers. Include social media buttons in your email messages, and encourage recipients to forward your emails to their friends.

Add social sharing buttons to email messages in order to make it easy for people to share your email with other potential customers.


8. Make Unsubscribing Easy

Make unsubscribing simple. Make it as easy as possible for recipients of your email campaigns to opt out, or they may mark them as spam and damage future open rates.


9. Don’t Purchase Contact Lists

Don’t purchase email lists. It’s important to remember that buying email lists is not a good way to build your email marketing database. Most of the email addresses on purchased lists will be invalid, and you may end up getting blacklisted by email service providers.


10. Create a Marketing Funnel

Create a marketing funnel. A well-designed marketing funnel can help you convert email readers into email subscribers, and email subscribers into customers.

An email marketing funnel is a step by step process that helps you turn new email signups into loyal customers. It can be designed with multiple steps in order to capture more information about your users along the way.

Create an email marketing funnel for your business in order to increase conversions.


11. Use Lead Magnets

Use lead magnets. Lead magnets are incentives that you can offer potential customers in order to get them to sign up for your email list. They can be in the form of free eBooks, whitepapers, or other types of content that will be of interest to your audience.

Offering email signups for your email list as a lead magnet can help you build up your email marketing database faster.

Remember that many people read email on their mobile devices, so make sure that your email messages are formatted correctly for smaller screens.



Your email message will be most effective if you focus on creating content that your email readers can’t resist. Use this usefull email marketing best practices: Make it personal, time it right, keep things short and sweet, try A/B testing to optimize results, measure the success of email campaigns and then tweak them based on analytics data in order to get better results over time. Don’t purchase email lists or spam people with unsolicited emails – instead build a marketing funnel for conversions by offering lead magnets.

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